Competitive Reputations, Multimarket Competition and Entry Deterrence
This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1619 https://doi.org/10.1080/09652549800000002 |
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| Institution: | Singapore Management University |
| Language: | English |