Challenges to Academic Marketing: Toward the Next Decade [Keynote address]

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Main Author:	MONTGOMERY, David B.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2003
Subjects:	Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/1683
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-2682
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-26822010-09-23T06:24:04Z Challenges to Academic Marketing: Toward the Next Decade [Keynote address] MONTGOMERY, David B. 2003-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1683 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing
spellingShingle	Marketing MONTGOMERY, David B. Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
format	text
author	MONTGOMERY, David B.
author_facet	MONTGOMERY, David B.
author_sort	MONTGOMERY, David B.
title	Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
title_short	Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
title_full	Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
title_fullStr	Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
title_full_unstemmed	Challenges to Academic Marketing: Toward the Next Decade [Keynote address]
title_sort	challenges to academic marketing: toward the next decade [keynote address]
publisher	Institutional Knowledge at Singapore Management University
publishDate	2003
url	https://ink.library.smu.edu.sg/lkcsb_research/1683
_version_	1770569979376173056

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