Taxonomic Mental Models in Competitor Definition
In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of compe...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1990
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1857 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2856/viewcontent/Porac_TaxonomicMentalModels_1990_pv__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on. |
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