A Renewable-Resource Approach to Database Valuation
We demonstrate in this paper that firms should view customers in a database as a renewable resource when valuating them. Indeed, customer names flow in and out of the firm’s databases, and the goal of the firm is to optimize the overall customer acquisition/cultivation/attrition process. The renewab...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1913 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2912/viewcontent/1603paper1.pdf |
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| Institution: | Singapore Management University |
| Language: | English |