The Demand and Supply-Side Impact of the Kimberly-Clark, Scott Paper Products Merger in the Facial Tissues Category

We investigate how market behavior changed in the facial tissues category, following the 1995/1996 Kimberly-Clark merger with Scott Paper Products in the paper products industry. The facial tissues category is of interest because the US Department of Justice (DOJ), anticipating reduced competition a...

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Bibliographic Details
Main Authors: Bonfrer, Andre, Raju, Jagmohan S.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1916
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2915/viewcontent/2403paper.pdf
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Institution: Singapore Management University
Language: English