The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning

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Main Author: LEE, Marcus T. H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2024
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Institution: Singapore Management University
Language: English
id sg-smu-ink.lkcsb_research-3023
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spelling sg-smu-ink.lkcsb_research-30232010-09-23T12:30:04Z The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning LEE, Marcus T. H. 1998-07-10T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2024 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Sales and Merchandising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
Sales and Merchandising
spellingShingle Marketing
Sales and Merchandising
LEE, Marcus T. H.
The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
format text
author LEE, Marcus T. H.
author_facet LEE, Marcus T. H.
author_sort LEE, Marcus T. H.
title The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
title_short The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
title_full The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
title_fullStr The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
title_full_unstemmed The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
title_sort use of neural networks for modeling brand choice with hierarchical bayesian learning
publisher Institutional Knowledge at Singapore Management University
publishDate 1998
url https://ink.library.smu.edu.sg/lkcsb_research/2024
_version_ 1770570108569124864