The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1996
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2030 |
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sg-smu-ink.lkcsb_research-30292010-09-23T12:30:04Z The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice Ramaswami, Seshan 1996-03-07T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2030 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Sales and Merchandising |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing Sales and Merchandising |
| spellingShingle |
Marketing Sales and Merchandising Ramaswami, Seshan The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| format |
text |
| author |
Ramaswami, Seshan |
| author_facet |
Ramaswami, Seshan |
| author_sort |
Ramaswami, Seshan |
| title |
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| title_short |
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| title_full |
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| title_fullStr |
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| title_full_unstemmed |
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice |
| title_sort |
price and promotion sensitivity of supermarket consumers: a meta-analysis of models of brand choice |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1996 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2030 |
| _version_ |
1770570101431468032 |