The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice

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Main Author: Ramaswami, Seshan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2030
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-30292010-09-23T12:30:04Z The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice Ramaswami, Seshan 1996-03-07T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2030 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Sales and Merchandising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
Sales and Merchandising
spellingShingle Marketing
Sales and Merchandising
Ramaswami, Seshan
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
format text
author Ramaswami, Seshan
author_facet Ramaswami, Seshan
author_sort Ramaswami, Seshan
title The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
title_short The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
title_full The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
title_fullStr The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
title_full_unstemmed The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
title_sort price and promotion sensitivity of supermarket consumers: a meta-analysis of models of brand choice
publisher Institutional Knowledge at Singapore Management University
publishDate 1996
url https://ink.library.smu.edu.sg/lkcsb_research/2030
_version_ 1770570101431468032