Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

We compare the cognitive processing of words written in alphabetic scripts with the cognitive processing of words written in logographic scripts. We suggest that the processing of words written in alphabetic scripts relies more heavily on the storage of--and the serial rehearsal properties of--short...

Full description

Saved in:
Bibliographic Details
Main Authors: Tavassoli, Nader T., HAN, Jin K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2001
Subjects:
Cognitive Processes
Cognitive Structures
Cross-Cultural Research
Language
Memory
Korean language
brand recognition
Asian Studies
Marketing
Race and Ethnicity
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2141
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3140/viewcontent/HanJK2001ScriptedThought.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/2141
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3140/viewcontent/HanJK2001ScriptedThought.pdf

Similar Items