Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

• Main Authors: Tavassoli, Nader T., HAN, Jin K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2001
• Subjects: Cognitive Processes; Cognitive Structures; Cross-Cultural Research; Language; Memory; Korean language; brand recognition; Asian Studies; Marketing; Race and Ethnicity
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2141; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3140/viewcontent/HanJK2001ScriptedThought.pdf
• Institution: Singapore Management University

We compare the cognitive processing of words written in alphabetic scripts with the cognitive processing of words written in logographic scripts. We suggest that the processing of words written in alphabetic scripts relies more heavily on the storage of--and the serial rehearsal properties of--short...