Extending Financial Portfolio Theory for Product Management
A multiperiod portfolio framework is proposed to modify financial portfolio theory for application in product portfolio decisions. This framework should help marketers in allocating scarce corporate resources to various competing products as well as contribute to developing a body of theory to solve...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1991
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2248 https://proquest.umi.com/pqdlink?did=345933&sid=3&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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| Institution: | Singapore Management University |
| Language: | English |