Extending Financial Portfolio Theory for Product Management
A multiperiod portfolio framework is proposed to modify financial portfolio theory for application in product portfolio decisions. This framework should help marketers in allocating scarce corporate resources to various competing products as well as contribute to developing a body of theory to solve...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
1991
|
| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/2248 https://proquest.umi.com/pqdlink?did=345933&sid=3&Fmt=2&clientId=44274&RQT=309&VName=PQD |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|