Conditions When Market Share Models Are Useful for Forecasting: Further Empirical Results
The increased availability of data and access to computers has meant that econometric methods are readily available to model and forecast market share. However, controversy exists over their usefulness. For example R. Brodie and C.A. de Kluyver's (International Journal of Forecasting, 1987, 3,...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1994
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2299 https://doi.org/10.1016/0169-2070(94)90007-8 |
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| Institution: | Singapore Management University |
| Language: | English |