Conditions When Market Share Models Are Useful for Forecasting: Further Empirical Results

The increased availability of data and access to computers has meant that econometric methods are readily available to model and forecast market share. However, controversy exists over their usefulness. For example R. Brodie and C.A. de Kluyver's (International Journal of Forecasting, 1987, 3,...

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Bibliographic Details
Main Authors: Bonfrer, Andre, Brodie, R.J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1994
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2299
https://doi.org/10.1016/0169-2070(94)90007-8
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Institution: Singapore Management University
Language: English

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