Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
In this paper we study store brand demand behavior by examining a panel ofhousehold level and store-level data in five stores located in a competing marketarea. We seek to address three fundamental questions from this data. First, isthere a link between store loyalty and brand loyalty? Second, does...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2375 https://doi.org/10.1023/B:REIO.0000033352.19694.4a |
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| Institution: | Singapore Management University |
| Language: | English |