Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
In this paper we study store brand demand behavior by examining a panel of household level and store-level data in five stores located in a competing market area. We seek to address three fundamental questions from this data. First, is there a link between store loyalty and brand loyalty? Second, do...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1912 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2911/viewcontent/1503paper.pdf |
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| Institution: | Singapore Management University |
| Language: | English |