Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

In this paper we study store brand demand behavior by examining a panel of household level and store-level data in five stores located in a competing market area. We seek to address three fundamental questions from this data. First, is there a link between store loyalty and brand loyalty? Second, do...

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Bibliographic Details
Main Authors: Bonfrer, Andre, Chintagunta, Pradeep K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1912
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2911/viewcontent/1503paper.pdf
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Institution: Singapore Management University
Language: English
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