An Empirical Study of the Scientific Styles of Marketing Academics
The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greate...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1994
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/279 https://doi.org/10.1108/03090569410067622 |
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| Institution: | Singapore Management University |
| Language: | English |