An Empirical Study of the Scientific Styles of Marketing Academics
The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greate...
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Institutional Knowledge at Singapore Management University
1994
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/279 https://doi.org/10.1108/03090569410067622 |
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sg-smu-ink.lkcsb_research-12782010-09-23T06:24:04Z An Empirical Study of the Scientific Styles of Marketing Academics Leong, S. M. Sheth, J. N. TAN, Chin Tiong The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing-thinking personality type associated with analytical scientists than had junior marketing faculty. 1994-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/279 info:doi/10.1108/03090569410067622 https://doi.org/10.1108/03090569410067622 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Business |
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Business Leong, S. M. Sheth, J. N. TAN, Chin Tiong An Empirical Study of the Scientific Styles of Marketing Academics |
| description |
The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing-thinking personality type associated with analytical scientists than had junior marketing faculty. |
| format |
text |
| author |
Leong, S. M. Sheth, J. N. TAN, Chin Tiong |
| author_facet |
Leong, S. M. Sheth, J. N. TAN, Chin Tiong |
| author_sort |
Leong, S. M. |
| title |
An Empirical Study of the Scientific Styles of Marketing Academics |
| title_short |
An Empirical Study of the Scientific Styles of Marketing Academics |
| title_full |
An Empirical Study of the Scientific Styles of Marketing Academics |
| title_fullStr |
An Empirical Study of the Scientific Styles of Marketing Academics |
| title_full_unstemmed |
An Empirical Study of the Scientific Styles of Marketing Academics |
| title_sort |
empirical study of the scientific styles of marketing academics |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1994 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/279 https://doi.org/10.1108/03090569410067622 |
| _version_ |
1770569519430893568 |