Reasoning About Competitive Reactions: Evidence from Executives

• Main Authors: Montgomery, David B., Moore, Marian Chapman, Urbany, Joel E.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2005
• 主題: Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/2303; https://doi.org/10.1287/mksc.1040.0076
• 機構: Singapore Management University

Much of the empirical research on competitive reactions describes how or why rivals react to a firm's past actions, but stops short of examining whether managers attempt to predict such reactions, which we call strategic competitive reasoning. In three exploratory studies, we find evidence of m...