Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College
It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s t...
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2001
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sg-smu-ink.lkcsb_research-33062010-09-23T12:30:04Z Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College Montgomery, David B. It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s things began to accelerate, both in relation to research publication in Management Science and in marketing's share of research attention in the journal. 2001-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2307 info:doi/10.1287/mksc.20.4.337.9762 https://proquest.umi.com/pqdweb/?did=97926455&sid=1&Fmt=2&clientId=44274&RQT=309&VName=PQD Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Business |
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Business Montgomery, David B. Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| description |
It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s things began to accelerate, both in relation to research publication in Management Science and in marketing's share of research attention in the journal. |
| format |
text |
| author |
Montgomery, David B. |
| author_facet |
Montgomery, David B. |
| author_sort |
Montgomery, David B. |
| title |
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| title_short |
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| title_full |
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| title_fullStr |
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| title_full_unstemmed |
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College |
| title_sort |
management science in marketing: prehistory, origin and early years of the informs marketing college |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2001 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2307 https://proquest.umi.com/pqdweb/?did=97926455&sid=1&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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1770570203336278016 |