Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College
It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s t...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2001
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2307 https://proquest.umi.com/pqdweb/?did=97926455&sid=1&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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| Institution: | Singapore Management University |
| Language: | English |