Managerial Identification of Competitors
Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competi...
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Institutional Knowledge at Singapore Management University
1999
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sg-smu-ink.lkcsb_research-33082019-07-22T01:08:08Z Managerial Identification of Competitors Clark, Bruce H. Montgomery, David B. Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competitors. The results of 2 studies that examine the attributes managers use in deciding who their competitors are are reported. 1999-07-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2309 info:doi/10.1177/002224299906300305 https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=2026304&site=ehost-live&scope=site Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Strategic Management Policy |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Strategic Management Policy |
| spellingShingle |
Business Strategic Management Policy Clark, Bruce H. Montgomery, David B. Managerial Identification of Competitors |
| description |
Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competitors. The results of 2 studies that examine the attributes managers use in deciding who their competitors are are reported. |
| format |
text |
| author |
Clark, Bruce H. Montgomery, David B. |
| author_facet |
Clark, Bruce H. Montgomery, David B. |
| author_sort |
Clark, Bruce H. |
| title |
Managerial Identification of Competitors |
| title_short |
Managerial Identification of Competitors |
| title_full |
Managerial Identification of Competitors |
| title_fullStr |
Managerial Identification of Competitors |
| title_full_unstemmed |
Managerial Identification of Competitors |
| title_sort |
managerial identification of competitors |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1999 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2309 https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=2026304&site=ehost-live&scope=site |
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1770570209548042240 |