Managerial Identification of Competitors

• المؤلفون الرئيسيون: Clark, Bruce H., Montgomery, David B.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1999
• الموضوعات: Business; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/2309; https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=2026304&site=ehost-live&scope=site

Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competitors. The results of 2 studies that examine the attributes managers use in deciding who their competitors are are reported.