Management Science in Marketing
Details the use of mathematical models to analyze marketing issues.
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1969
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2331 https://worldcat.org/oclc/218614 |
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sg-smu-ink.lkcsb_research-33302018-08-20T07:03:55Z Management Science in Marketing Montgomery, David B. Urban, Glen L. Details the use of mathematical models to analyze marketing issues. 1969-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2331 https://worldcat.org/oclc/218614 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Management Sciences and Quantitative Methods Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Management Sciences and Quantitative Methods Marketing |
| spellingShingle |
Management Sciences and Quantitative Methods Marketing Montgomery, David B. Urban, Glen L. Management Science in Marketing |
| description |
Details the use of mathematical models to analyze marketing issues. |
| format |
text |
| author |
Montgomery, David B. Urban, Glen L. |
| author_facet |
Montgomery, David B. Urban, Glen L. |
| author_sort |
Montgomery, David B. |
| title |
Management Science in Marketing |
| title_short |
Management Science in Marketing |
| title_full |
Management Science in Marketing |
| title_fullStr |
Management Science in Marketing |
| title_full_unstemmed |
Management Science in Marketing |
| title_sort |
management science in marketing |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1969 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2331 https://worldcat.org/oclc/218614 |
| _version_ |
1770570213495930880 |