Management Science in Marketing

Details the use of mathematical models to analyze marketing issues.

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Bibliographic Details
Main Authors: Montgomery, David B., Urban, Glen L.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1969
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2331
https://worldcat.org/oclc/218614
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Institution: Singapore Management University
Language: English

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