Procedural Priming Effects on Spontaneous Inference Formation

• Main Authors: Amma, Kirmani, LEE, Michelle P., YOON, Carolyn
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2004
• Subjects: Consumer psychology; Advertising; Marketing; Organizational Behavior and Theory; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2379; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3378/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

Procedural priming refers to how the frequent or recent use of certain cognitive procedures on one task can lead to a greater propensity to use the same procedures on a subsequent task. In this paper, we demonstrate how procedural priming may be used to assess spontaneous inference formation in situ...