The Role of Brand Equity in International Market
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1997
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2394 |
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| Institution: | Singapore Management University |
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sg-smu-ink.lkcsb_research-3393 |
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sg-smu-ink.lkcsb_research-33932010-09-23T12:30:04Z The Role of Brand Equity in International Market CHEN, Yi, Cathy 1997-05-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2394 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business CHEN, Yi, Cathy The Role of Brand Equity in International Market |
| format |
text |
| author |
CHEN, Yi, Cathy |
| author_facet |
CHEN, Yi, Cathy |
| author_sort |
CHEN, Yi, Cathy |
| title |
The Role of Brand Equity in International Market |
| title_short |
The Role of Brand Equity in International Market |
| title_full |
The Role of Brand Equity in International Market |
| title_fullStr |
The Role of Brand Equity in International Market |
| title_full_unstemmed |
The Role of Brand Equity in International Market |
| title_sort |
role of brand equity in international market |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1997 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2394 |
| _version_ |
1770570236704063488 |