When the Cat's Away: A Content Analysis of MNC Overseas Recruitment Print Ads

• Main Authors: LEONG, Siew Meng, TAN, Hwee Hoon, LOH, Marissa Shen-Yi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2004
• Subjects: discrimination; international recruitment; advertising; Human Resources Management; International Business
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2614; https://doi.org/10.1023/B:BUSI.0000015845.18419.1d
• Institution: Singapore Management University

This study examines discrimination in the overseas recruitment print ad of Multinational National Corporations (MNC) in a lax regulatory environment, Singapore. Institutionalization theory suggests that in a weakly regulated environment, MNC affiliates would tend to adopt the less stringent requirem...