The Role of Rhetoric Content in Charismatic Leadership: A Content Analysis of a Singaporean Leader's Speeches

• Main Authors: TAN, Hwee Hoon, WEE, Gladys
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: Charismatic Leadership; trust building; Lee Kuan Yew; Singapore; Asian Studies; Business; Social Influence and Political Communication; Speech and Rhetorical Studies
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2675; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3674/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

This study provides an extension to the Charismatic Leadership theories by delineating the roles of rhetoric content: in frame alignment and trust building. Propositions were developed from past literature on the rhetorical behaviors of Charismatic Leadership and the interpersonal trust literature. An empirical study was then conducted to test the propositions developed and it was found that Mr. Lee Kuan Yew use the Singapore National Day Rally speeches in limited ways to align frames and build trust.