The Role of Rhetoric Content in Charismatic Leadership: A Content Analysis of a Singaporean Leader's Speeches

• Main Authors: TAN, Hwee Hoon, WEE, Gladys
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: Charismatic Leadership; trust building; Lee Kuan Yew; Singapore; Asian Studies; Business; Social Influence and Political Communication; Speech and Rhetorical Studies
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2675; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3674/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

This study provides an extension to the Charismatic Leadership theories by delineating the roles of rhetoric content: in frame alignment and trust building. Propositions were developed from past literature on the rhetorical behaviors of Charismatic Leadership and the interpersonal trust literature....