Designing Successful Executive Program on Creativity: Theoretical Approaches and Practical Challenges in Asia

This paper traces the theoretical approaches of creative training to the 4 Ps of creativity research, namely, People, Process, Product and Press. It discusses some practical considerations that need to be taken into account to ensure success in creativity training programs. These considerations incl...

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Bibliographic Details
Main Author: TAN, Gilbert Yip Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2004
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2843
https://www.worldcat.org/oclc/71116990
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Institution: Singapore Management University
Language: English