Designing Successful Executive Program on Creativity: Theoretical Approaches and Practical Challenges in Asia
This paper traces the theoretical approaches of creative training to the 4 Ps of creativity research, namely, People, Process, Product and Press. It discusses some practical considerations that need to be taken into account to ensure success in creativity training programs. These considerations incl...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2843 https://www.worldcat.org/oclc/71116990 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This paper traces the theoretical approaches of creative training to the 4 Ps of creativity research, namely, People, Process, Product and Press. It discusses some practical considerations that need to be taken into account to ensure success in creativity training programs. These considerations include: (a) accommodating individual differences; (b) addressing resistance; (c) demonstrating impact and results; (d) ensuring transfer-of-training; and (e) overcoming time and resource constraint. The paper concludes with the æIDEALÆ tips on creativity training. |
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