Trademark Dilution and the Practice of Marketing

• Main Authors: Peterson, Robert, Smith, Karen, ZERRILLO, Philip Charles
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1999
• Subjects: Advertising and Promotion Management; Intellectual Property Law; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2946; https://doi.org/10.1177/0092070399272009
• Institution: Singapore Management University

This article considers the marketing implications of the Federal Trademark Dilution Act (FTDA) of 1995. The FTDA, an amendment to the Lanham Act, will influence the manner in which marketing is practiced well into the twenty-first century. Although the FTDA is specifically concerned with protecting...