Trade Promotions a Call For a More Rational Approach

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Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, Iacobucci, Dawn
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1995
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2949
https://doi.org/10.1016/0007-6813(95)90011-X
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Institution: Singapore Management University
Language: English
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