Trade Promotions a Call For a More Rational Approach
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1995
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2949 https://doi.org/10.1016/0007-6813(95)90011-X |
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sg-smu-ink.lkcsb_research-39482010-11-01T04:06:03Z Trade Promotions a Call For a More Rational Approach ZERRILLO, Philip Charles Iacobucci, Dawn 1995-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2949 info:doi/10.1016/0007-6813(95)90011-X https://doi.org/10.1016/0007-6813(95)90011-X Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Sales and Merchandising |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing Sales and Merchandising |
| spellingShingle |
Marketing Sales and Merchandising ZERRILLO, Philip Charles Iacobucci, Dawn Trade Promotions a Call For a More Rational Approach |
| format |
text |
| author |
ZERRILLO, Philip Charles Iacobucci, Dawn |
| author_facet |
ZERRILLO, Philip Charles Iacobucci, Dawn |
| author_sort |
ZERRILLO, Philip Charles |
| title |
Trade Promotions a Call For a More Rational Approach |
| title_short |
Trade Promotions a Call For a More Rational Approach |
| title_full |
Trade Promotions a Call For a More Rational Approach |
| title_fullStr |
Trade Promotions a Call For a More Rational Approach |
| title_full_unstemmed |
Trade Promotions a Call For a More Rational Approach |
| title_sort |
trade promotions a call for a more rational approach |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1995 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2949 https://doi.org/10.1016/0007-6813(95)90011-X |
| _version_ |
1770570646430941184 |