The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

• المؤلفون الرئيسيون: REDDY, Srinivas K., HOLAK, Susan L.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1991
• الموضوعات: Market Structure Characteristics; Exogenous Market Interventions; Competitive Reaction Intensity; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/2970

This study explores the effects of market structure characteristics and exogenous market interventions on competitive reaction intensity over time. It is found that moderate growth rate and moderate concentration induce greater competitive reactions. The effect of the exogenous intervention in the i...