Exploring the Determinants of Broadway Show Success

This study investigates the determinants of success of an experiential good: Broadway shows. The authors focus on the sources and types of information used in the selection of an artistic event and discuss the impact of critics' reviews on the length of a show's run and attendance. In addi...

Full description

Saved in:
Bibliographic Details
Main Authors: REDDY, Karempudi Srinivas, Vanitha, Swaminathan, Motley, Carol
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2985
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Be the first to leave a comment!
You must be logged in first