Tradeoffs and Depletion in Choice

• Main Authors: WANG, Jing, Novemsky, Nathan, Dhar, Ravi, Baumeister, Roy
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2010
• 主題: consumer behavior; decision making; self-control; depletion; Marketing; Sales and Merchandising
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/2999; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3998/viewcontent/Trade_Offs_and_Depletion_in_Choice_sv.pdf

Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger the trade-offs, the greater is the depletion effect. The authors also find that choice difficulty not related to t...