Tradeoffs and Depletion in Choice

Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger the trade-offs, the greater is the depletion effect. The authors also find that choice difficulty not related to t...

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Bibliographic Details
Main Authors: WANG, Jing, Novemsky, Nathan, Dhar, Ravi, Baumeister, Roy
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2999
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3998/viewcontent/Trade_Offs_and_Depletion_in_Choice_sv.pdf
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Institution: Singapore Management University
Language: English

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