Tradeoffs and Depletion in Choice
Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger the trade-offs, the greater is the depletion effect. The authors also find that choice difficulty not related to t...
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Main Authors: | WANG, Jing, Novemsky, Nathan, Dhar, Ravi, Baumeister, Roy |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2010
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2999 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3998/viewcontent/Trade_Offs_and_Depletion_in_Choice_sv.pdf |
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Institution: | Singapore Management University |
Language: | English |
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