Are Semantic Response Scales Equivalent?

• Main Authors: OFIR, Chezy, REDDY, Karempudi Srinivas, BECHTEL, Gordon G.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1987
• Subjects: Analysis of Covariance; Factor Analysis; Hypothesis Testing; Mathematical Models; Psychometrics; Rating Scales; Scaling; Semantic Differential; Statistical Studies; Test Reliability; Test Validity; Management Sciences and Quantitative Methods
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3014; https://doi.org/10.1207/s15327906mbr2201_2
• Institution: Singapore Management University

Three frequently used response formats are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. The semantic-differential format is most preferred while...