The Newsvendor Problem with Advertising Revenue

• Main Authors: WU, Zhengping, ZHU, Wanshan, CRAMA, Pascale
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2011
• 主題: newsvendor model; pricing; advertising; mechanism design; value of information; Advertising and Promotion Management
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3114; https://msom.journal.informs.org/cgi/content/abstract/msom.1100.0318v1

We study a modified newsvendor model in which the newsvendor obtains a revenue from sales to end users as well as from an advertiser paying to obtain access to those end users. We study the optimal decisions for both a price-taking and a price-setting newsvendor when the advertiser has private infor...