Ensuring Corporate Sustainability through Social Responsibility: Diageo and Responsible Drinking
Global and national concerns over the health and social problems associated with alcohol abuse pose a serious challenge to the alcohol industry's license to operate. This chapter shows how Diageo has responded to this challenge in the Asia Pacific region. Recognizing that addressing alcohols�...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3162 https://worldcat.org/isbn/978-0071327039 |
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| Institution: | Singapore Management University |
| Language: | English |