Ensuring Corporate Sustainability through Social Responsibility: Diageo and Responsible Drinking

• Main Author: CHONG, Mark
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Diageo Asia Pacific Pte Ltd; alcohol industry; responsible drinking; alcohol misuse; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3162; https://worldcat.org/isbn/978-0071327039
• Institution: Singapore Management University

Global and national concerns over the health and social problems associated with alcohol abuse pose a serious challenge to the alcohol industry's license to operate. This chapter shows how Diageo has responded to this challenge in the Asia Pacific region. Recognizing that addressing alcohols�...