Consequences of Direct Experience for Judgment and Decision Making
We use the term “direct experience” to describe any event in which a combination of the five senses is directly involved in the processing of the experience. In this review paper, we integrate various streams of previous research related to the effects of direct experience. We present a typology...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3193 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | We use the term “direct experience” to describe any event in which a combination of the five senses is directly involved in the processing of the experience. In this review paper, we integrate various streams of previous research related to the effects of direct experience. We present a typology of direct experiences and formulate a theory linking experience to a variety of cognitive, affective and behavioral consequences, both short term and long term. We conclude with a discussion of the benefits and pitfalls of emphasizing direct experience in consumer and managerial decision making. |
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