The Stability of Temporal vs. Monetary Valuations
This research examines the relative stability of consumer valuations of two fundamental economic resources—time and money—in product decisions. A series of six experiments demonstrates that, in general, money-based valuations (e.g., air fare) lead to more intransitive choices and less consistent pre...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2010
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/3199 |
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| 機構: | Singapore Management University |
| 語言: | English |