The Stability of Temporal vs. Monetary Valuations

This research examines the relative stability of consumer valuations of two fundamental economic resources—time and money—in product decisions. A series of six experiments demonstrates that, in general, money-based valuations (e.g., air fare) lead to more intransitive choices and less consistent pre...

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Bibliographic Details
Main Authors: LEE, Leonard, LEE, Michelle P., Zauberman, Gal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3199
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Institution: Singapore Management University
Language: English

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