Internationalization into the GCC: Singapore in Retrospect

• Main Authors: YEOH, Caroline, HOW, Wilfred Pow Ngee, CHONG, Hong Hao
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Primary research methods; internationalization theory; Middle East; Singapore; entry mode/entry strategy; adaptation to local contexts; Asian Studies; International Business
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3271; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4270/viewcontent/EBES___Singapore_In_Retrospect__How__Yeoh___Chong_.pdf
• Institution: Singapore Management University

As internationalization becomes, increasingly, the chosen method of (ironically) competing for competitiveness among firms, new and rich frontiers for business come into ever-expanding demand. Among the foremost of these frontiers, the countries of the GCC represent both fertile ground and uncharted...