Intuitive Politicians or Unintuitive Penitents? Regret Aversion, Accountability and Justification in the Decoy Effect

• Main Authors: Connolly, Terry, REB, Jochen Matthias
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3322
• Institution: Singapore Management University

Several studies have shown that the decoy (or attraction) effect is amplified when participants anticipate having to justify their choices to an external audience. We report here two experiments examining the impact on the decoy effect of making future regret possibilities salient, a manipulation th...