Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value

• Main Authors: RAMASWAMI, Sridhar N., SRIVASTAVA, Rajendra K., BHARGAVA, Mukesh
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2009
• 主題: Market-based assets and capabilities; Business processes; customer management; new product development; supply chain management; financial performance; marketing and firm value; Corporate Finance; Finance and Financial Management; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3525; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4520/viewcontent/MarketBasedCapabilitiesFinPerfFirms_2009_afv.pdf

While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a resource based view of the firm, the present study propo...