Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value
While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a resource based view of the firm, the present study propo...
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Main Authors: | RAMASWAMI, Sridhar N., SRIVASTAVA, Rajendra K., BHARGAVA, Mukesh |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3525 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4520/viewcontent/MarketBasedCapabilitiesFinPerfFirms_2009_afv.pdf |
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Institution: | Singapore Management University |
Language: | English |
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