Market-Based Capabilities and Financial Performance
In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands, customers, channels and market capitalisation) and ‘market-based capabilities’ (such as marketing, operations and innovation). Professor Rajendra Srivastava,...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/podcasts/1 http://soundcloud.com/sgsmu/market-based-capabilities |
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| Institution: | Singapore Management University |
| Language: | English |